Hi, I’m Dez — a makeup artist and hair stylist based in Los Angeles, California, obsessed with all things beauty, connection, and a good retro moment. I believe glam should feel fun, not forced, and I’m here to empower you to feel like your most confident, radiant self — whether you’re walking down the aisle, prepping for a shoot, or just showing up as your best self.
Meet Dez Peñaloza
I’ve been doing makeup for 12 years, and hairstyling for 6, and I LOVE what I do.
What started as a love for vintage fashion and 60s beauty icons has become a full-on mission to help others feel seen, celebrated, and powerful through the ritual of hair and makeup.
licensed cosmetologist
specializing in airbrush makeup, soft focus glam, voluminous waves that last, glowy complexions, and adding a little fun flare.
300+ weddings worked, and counting
inclusive and approachable! All are welcome- my glam chair is a safe space where you can just be.
Voted Best of The Knot 6+ years in a row, featured in Elle Magazine, Brides, Green Wedding Shoes, Pop Sugar, and more!
The Dez Experience
Clients often tell me my chair feels like therapy- or even a little fun spa session! I create a safe, relaxed space where they will also probably be some fun banter and laughs along the way. I always say I strive for my clients to feel like the hottest version of themselves!
Whether you need me to be your hype-woman, or provide that moment of zen- I’m your girl.
Signature vibes: Natural fluffy lashes, glowing skin, vintage-inspired details, and lots of laughter.
Some fun facts about me…
When I’m not busy beautifying clients in the chair, you can find me…
thrifting some vintage finds in LA, Pasadena, or the OC
checking out bars and restaurants with my husband
crying with laughter over nothing with my girlfriends
hanging at home with my two cats
listening to spooky podcasts
curating playlists
reading my horoscope- I’m an Aries
FAQ: About me
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Yes! I am a licensed cosmetologist in California.
I also have a certification from Dermalogica, and have taken styling classes from master artists.
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I specialize in soft-glam, vintage-inspired beauty, and modern bridal/editorial work.
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Yes! I’ve been an airbrush expert for 9+ years with Temptu. I swear by it’s longevity and I have a unique approach to my application process to have you look like you are glowing from within.
Where to next?
portfolio
What’s new on the blog
Frequently Asked Questions about Bridal Hair and Makeup
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I suggest doing the trial 2-3 months out from your wedding day. That way you have a clear vision of the vibe of your wedding, have your dress and accessories locked in, and it is more likely to be the same you look you want on the wedding day!
I do trials out of my home “studio” or at YOUR place if you are local to LA. I’m flexible- so whatever is easy for you!
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I will work backwards from your wedding planner or photographer’s timeline! I usually give 2 hours for hair and makeup for the bride, and 45 minutes per service for everyone else. You can expect a group of 3 to take me about 5 hours solo! For groups larger than 3, I often bring another artist with me to save on time.
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As soon as you know you want to book me, and your date is locked in with your venue! I will book into the following calendar year- up to about a year and a half in advance at the most.
If your date is soon approaching, don’t sweat it! Sometimes I have random weekend availability, so it never hurts to ask!
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I can do up to 6 services solo- and will bring on an additional artist (always vetted by me personally!) to assist with larger groups! There is no limit, but there may be additional fees depending on the group size, travel fees for different artists, and timing.